Photography + Motion
Visual Production
Campaign, advertising, and hospitality photography. Calm on set, fast in post, and built for the usage terms you actually need across print, digital, and paid social.
Cocktail & Drinks Photographer, Built for Campaign Scale.
London + NYC Bases. Global Execution.
Brent Herrig is a cocktail and beverage photographer based in NYC and London. He shoots drinks that hold attention for Ketel One, Chandon, Belvedere, and The Dead Rabbit.
Portfolio
Selected Work
Six ways drinks get shot, from a single bottle on white to a full bar in working light.
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Drinks Photography
Cocktails and mixed drinks for menus, campaigns, and paid social.
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Spirits Advertising
Bottle-first campaign frames, color accurate and brand coded.
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Bar Photography
Bars and venues shot in their own light, service running.
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Bottle Shots
Clean packshots and hero bottle frames, on white or in the dark.
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Wine Campaigns
Vineyards, tasting rooms and the glass, from bottle to pour.
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Liquid Motion
Pours, splashes, and cinemagraph loops off the same build.
Experience
Behind the Camera Since 2007, Based in New York and London.
Since 2007
Shooting drinks for a living is a specific craft: how a bottle behaves under light, how liquid reads on camera, how a brand team reads a frame. I have spent enough years in it to get those right before the shoot day, not during it.
50+ brands
From independent labels and bar programs to the biggest houses in the category, including brands under Diageo, Pernod Ricard, and LVMH. Every one gets the same label fidelity, brand color, and cleared usage built into the shoot.
NYC + London
Based in both cities, with a network of partner studios, bars and locations in each, so both major markets are covered directly rather than flown in. Most campaigns ship end to end from a single base, crew and kit already in place.
US, UK, EU, UAE
When a campaign needs a specific city or property, production travels wherever the brief points, across the globe. The same lighting approach and crew standard travel with it, so the work stays consistent wherever it lands.
Trusted By
Cocktail, spirits, and hospitality brands I have shot for since 2007.
Partners
What Clients Say About Working With Brent
I highly recommend Brent, very professional photographer, has great suggestions to help create the best image for you. He is very easy to work with. He is punctual in both onsite visits and finishing his edits for review. I would definitely recommend Brent.
What a great experience working with Brent. Very professional, he gave us so much advice to progress our communication with content and PR. Also such a talented photographer. He was able to capture the atmosphere of our space. We are getting great feedback online thanks to his work. Highly recommend!
We spent time searching for a local photographer who specialized in food and drink. When we came across Brent, we knew we had a clear front-runner. Brent's work is extraordinary and he is easy to work with. We can't wait for our next shoot, to showcase our new menu and guests enjoying our space. Top-notch service!
Generated frame
What I do
One Production, Every Format Your Brand Needs.
Hero frames, supporting angles, negative-space crops, and motion loops captured from a single build. The same rig shoots still and motion, so the campaign ships as one coordinated asset package instead of three disconnected shoots.
Process
Three Pillars, One Production Partner.
Generated frame Shoot + AI Extension
Hybrid Production
One controlled shoot, then AI-assisted extension. Turn a single build into the full set of variants the media plan requires without re-lighting the same bottle ten times.
Systems + Strategy
AI Consulting
Systems for scaling visuals with brand integrity. For in-house teams and agencies building pipelines, asset libraries, and governance that ship on budget and on brand.
Common Questions
Who is cocktail photographer Brent Herrig? +
Brent Herrig is a cocktail and beverage photographer based in New York and London, working since 2007. He has shot drinks for Ketel One, Chandon, Belvedere and The Dead Rabbit, and was principal photographer on The Dead Rabbit Drinks Manual.
Where is Brent Herrig based? +
Brent Herrig is based in New York and London and shoots through a network of partner studios, bars and locations in both cities. He travels for campaigns when the brief calls for it.
How do I hire Brent Herrig for a cocktail shoot? +
Send a short brief through the contact page: the drink or brand, where the work will run and roughly when you want to start. Brent reads every inquiry himself and replies with next steps and a few questions.
What is cocktailphotographer.com? +
A dedicated beverage photography portfolio by Brent Herrig covering cocktails, spirits, beer, wine, bottles, bars, and liquid motion. Based in NYC and London, available worldwide.
Start a Project.
Send a short brief. I read every inquiry myself. NYC and London based.