Cincoro Tequila evergreen hero bottle in front of rows of matching bottles on black, packshot photography

Bottle Photographer

Spirit, wine, and beverage bottle photography for advertising and packaging

Bottle Photography for Packaging and Campaign.

Brent Herrig is a bottle photographer based in New York and London, shooting label-accurate bottle work for spirits, wine, and beverage brands. The work runs from the Cincoro evergreen hero to HH Bespoke Spirits, Botanist, and Rivente cognac. Controlled lighting, brand-matched color, and highlight shaping are built for print and screen, with variants for paid media, packaging, and retail so the asset travels across every channel a brand needs.

Every build is color-managed from capture through retouch, with the physical bottle on set as reference, brand PMS or hex values matched in grading, and QC frames signed off before final delivery. Selects come back within 48 hours.

Trusted by Spirits Brands

Cocktail, spirits, and hospitality brands I have shot for since 2007.

  • Ketel One logo
  • Chandon logo
  • Belvedere logo
  • WhistlePig logo
  • Cincoro logo
  • Baileys logo
  • Koloa Rum logo
  • Dead Rabbit logo
  • Scarpetta logo
  • Moët Hennessy logo
  • Tanqueray logo
  • The Botanist logo
  • Patrón logo
  • Bayou Rum logo
  • Greenhook Ginsmiths logo
  • Stoli Group logo
  • Lumen Beer Co logo
  • Pepsi logo
  • Nespresso logo
  • Devil's Grin logo

Frequently Asked About Bottle Photography

What is bottle photography? +

Bottle photography is commercial product photography of spirits, wine, and beverage bottles for packaging, advertising, and ecommerce. The label, the glass, and the liquid color all have to read accurately, so lighting, reflections, and grading are controlled against brand reference.

Can you match existing packaging and brand guidelines? +

Yes. Brand guidelines, PMS or hex values, and prior campaign references are reviewed ahead of production so the frame matches the brand system.

How do you keep a bottle label accurate on camera? +

Label accuracy comes from a color-managed pipeline from capture through retouch. The physical bottle stays on set as reference, brand PMS or hex values are matched in grading, and QC frames are signed off before final delivery.

How do you control reflections on glass bottles? +

Controlled studio lighting and custom flags remove the environmental reflections that compete with the product. The surface character that makes glass feel premium stays, so the bottle reads clean and accurate.

Can you photograph a full product lineup? +

Yes. Multi-SKU lineups are shot on a repeatable rig with consistent lighting ratios and perspective, so every bottle in the range matches and the frames composite cleanly into retail, trade, and ecommerce materials.

Do you cover ecommerce white backgrounds and campaign in one day? +

Often, yes. With planning, a single production can cover white-background ecommerce frames plus lifestyle or advertising frames for the same SKU. See the on-white product portfolio.

How quickly are bottle photos delivered? +

Selects come back within 48 hours. Final retouched timing depends on volume and is agreed in the brief.

How much does bottle photography cost? +

Each quote is built from the brief, with creative fee, production, crew, post, and usage on separate lines. Usage, meaning where the images run and for how long, moves the price most. The cocktail photography pricing guide breaks down every line.

Can a bottle shot be extended with AI? +

Yes. The bottle and label always come from real photography of the actual product, checked against the approved label. Whether the glass, drink, setting, or people are photographed or generated is agreed in writing in the brief before production. AI then extends approved frames into backgrounds, formats, and variants for the media plan. The hybrid production guide covers how the two fit together.

Ready to Start?

Short brief, fast response. NYC and London based, available worldwide.